Private labels and the purchasing behaviour of young Polish consumers in the market
Initially, private labels were associated with low quality and unknown composition. Due to product innovations, it is increasingly difficult to distinguish a private label of a retail chain from a so-called mass brand produced for the general population and available to every consumer. It is import...
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| Main Author: | |
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| Format: | Article |
| Language: | deu |
| Published: |
University of Humanities and Economics in Łódź
2019-02-01
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| Series: | Zarządzanie Innowacyjne w Gospodarce i Biznesie |
| Subjects: | |
| Online Access: | https://ojs.ahe.lodz.pl/index.php/ziwgib/article/view/525 |
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