Development of interaction management tools in B2B markets

The article is devoted to the problem of improving interaction in B2B markets. By analyzing the literature on the issues under study, the authors have identified a trend in the customer management development in B2B markets towards a unique experience creation along the entire path of interaction be...

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Bibliographic Details
Main Authors: M. V. Orlova, V. V. Orlov
Format: Article
Language:English
Published: Publishing House of the State University of Management 2024-03-01
Series:Вестник университета
Subjects:
Online Access:https://vestnik.guu.ru/jour/article/view/5076
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