Gastronomy Tourism Promotion: The Uniqueness of Culinary Attraction and Storytelling
This study aims to identify and analyze the critical success factors for promoting gastronomic tourism, focusing on the role of local culinary attractions and the compelling power of storytelling. A systematic literature review was conducted, utilizing databases such as Google Scholar to gather rel...
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| Format: | Article |
| Language: | English |
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Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung
2024-12-01
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| Series: | Society |
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| Online Access: | https://societyfisipubb.id/index.php/society/article/view/758 |
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| _version_ | 1832592170297589760 |
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| author | Ayu Nurwitasari Vanessa Gaffar Lili Adi Wibowo Mokh Adib Sultan |
| author_facet | Ayu Nurwitasari Vanessa Gaffar Lili Adi Wibowo Mokh Adib Sultan |
| author_sort | Ayu Nurwitasari |
| collection | DOAJ |
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This study aims to identify and analyze the critical success factors for promoting gastronomic tourism, focusing on the role of local culinary attractions and the compelling power of storytelling. A systematic literature review was conducted, utilizing databases such as Google Scholar to gather relevant publications from 2020 to 2022. Key terms like “gastronomy,” “tourism,” and “promotion” guided the search, and only high-quality articles published in reputable journals were included, resulting in twenty selected publications for analysis. The findings reveal that tourism-related factors are the most frequently mentioned in the literature, highlighting their significance in shaping the overall gastronomic tourism experience. Additionally, local cuisine and destination image were identified as crucial elements, emphasizing the need for a holistic approach to promotion strategies. This approach should integrate various aspects, including food, destination appeal, and positive imagery, to create compelling and memorable tourism experiences. The study concludes that an effective gastronomic tourism promotion strategy must integrate these critical success factors, with storytelling playing a key role in connecting tourists to a destination’s cultural and culinary heritage. This research contributes to the literature by comprehensively analyzing the essential elements in promoting gastronomic tourism. It offers insights for developing strategies that promote gastronomic tourism, preserve cultural heritage, support local economies, and create a deeper connection between tourists and their destinations.
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| format | Article |
| id | doaj-art-bd4d4e2a05294f329bdf41df924b4920 |
| institution | Kabale University |
| issn | 2338-6932 2597-4874 |
| language | English |
| publishDate | 2024-12-01 |
| publisher | Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung |
| record_format | Article |
| series | Society |
| spelling | doaj-art-bd4d4e2a05294f329bdf41df924b49202025-01-21T13:31:13ZengLaboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka BelitungSociety2338-69322597-48742024-12-0112210.33019/society.v12i2.758Gastronomy Tourism Promotion: The Uniqueness of Culinary Attraction and StorytellingAyu Nurwitasari0https://orcid.org/0000-0002-3083-7069Vanessa Gaffar1https://orcid.org/0000-0003-3304-8679Lili Adi Wibowo2https://orcid.org/0000-0002-4405-8744Mokh Adib Sultan3https://orcid.org/0000-0002-5379-9050Indonesia University of EducationIndonesia University of EducationIndonesia University of EducationIndonesia University of Education This study aims to identify and analyze the critical success factors for promoting gastronomic tourism, focusing on the role of local culinary attractions and the compelling power of storytelling. A systematic literature review was conducted, utilizing databases such as Google Scholar to gather relevant publications from 2020 to 2022. Key terms like “gastronomy,” “tourism,” and “promotion” guided the search, and only high-quality articles published in reputable journals were included, resulting in twenty selected publications for analysis. The findings reveal that tourism-related factors are the most frequently mentioned in the literature, highlighting their significance in shaping the overall gastronomic tourism experience. Additionally, local cuisine and destination image were identified as crucial elements, emphasizing the need for a holistic approach to promotion strategies. This approach should integrate various aspects, including food, destination appeal, and positive imagery, to create compelling and memorable tourism experiences. The study concludes that an effective gastronomic tourism promotion strategy must integrate these critical success factors, with storytelling playing a key role in connecting tourists to a destination’s cultural and culinary heritage. This research contributes to the literature by comprehensively analyzing the essential elements in promoting gastronomic tourism. It offers insights for developing strategies that promote gastronomic tourism, preserve cultural heritage, support local economies, and create a deeper connection between tourists and their destinations. https://societyfisipubb.id/index.php/society/article/view/758Culinary AttractionGastronomyIndonesiaPromotionStory TellingTourism |
| spellingShingle | Ayu Nurwitasari Vanessa Gaffar Lili Adi Wibowo Mokh Adib Sultan Gastronomy Tourism Promotion: The Uniqueness of Culinary Attraction and Storytelling Society Culinary Attraction Gastronomy Indonesia Promotion Story Telling Tourism |
| title | Gastronomy Tourism Promotion: The Uniqueness of Culinary Attraction and Storytelling |
| title_full | Gastronomy Tourism Promotion: The Uniqueness of Culinary Attraction and Storytelling |
| title_fullStr | Gastronomy Tourism Promotion: The Uniqueness of Culinary Attraction and Storytelling |
| title_full_unstemmed | Gastronomy Tourism Promotion: The Uniqueness of Culinary Attraction and Storytelling |
| title_short | Gastronomy Tourism Promotion: The Uniqueness of Culinary Attraction and Storytelling |
| title_sort | gastronomy tourism promotion the uniqueness of culinary attraction and storytelling |
| topic | Culinary Attraction Gastronomy Indonesia Promotion Story Telling Tourism |
| url | https://societyfisipubb.id/index.php/society/article/view/758 |
| work_keys_str_mv | AT ayunurwitasari gastronomytourismpromotiontheuniquenessofculinaryattractionandstorytelling AT vanessagaffar gastronomytourismpromotiontheuniquenessofculinaryattractionandstorytelling AT liliadiwibowo gastronomytourismpromotiontheuniquenessofculinaryattractionandstorytelling AT mokhadibsultan gastronomytourismpromotiontheuniquenessofculinaryattractionandstorytelling |