The Instagrammable Hotel: A Sequential Explanatory Design Study of Hotel- and User-Generated Content
This paper examines Instagram’s increasing influence on the hotel industry, an area that remains under-researched from both consumer and hotel perspectives. Through a sequential explanatory design, combining a quantitative analysis of 1031 posts with qualitative interviews from hotel professionals,...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2024-12-01
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| Series: | Tourism and Hospitality |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2673-5768/5/4/79 |
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