Consumers’ perceptions, preferences and willingness to pay for infant meat puree in China
This study examined factors influencing consumers’ willingness to purchase infant meat purees (IMPs) in China, based on a survey of 492 valid questionnaires. Using three machine learning algorithms, including logistic regression, we identified key predictors of purchase willingness, with logistic re...
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| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
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Taylor & Francis Group
2025-12-01
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| Series: | CyTA - Journal of Food |
| Subjects: | |
| Online Access: | https://www.tandfonline.com/doi/10.1080/19476337.2025.2455937 |
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| _version_ | 1832540692468989952 |
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| author | Xiaoling Yu Kelin Liu Yue Cui Changming Ma Chaozhi Zhu Long Xu |
| author_facet | Xiaoling Yu Kelin Liu Yue Cui Changming Ma Chaozhi Zhu Long Xu |
| author_sort | Xiaoling Yu |
| collection | DOAJ |
| description | This study examined factors influencing consumers’ willingness to purchase infant meat purees (IMPs) in China, based on a survey of 492 valid questionnaires. Using three machine learning algorithms, including logistic regression, we identified key predictors of purchase willingness, with logistic regression demonstrating the best performance (AUC = 0.704). Our analysis revealed that monthly income, price, and nutritional value significantly affect consumer decisions. Despite the benefits of commercial IMPs, many parents still prefer homemade options due to concerns about safety and sanitation. The findings offer valuable insights for manufacturers, helping them better meet the preferences and expectations of Chinese consumers and enhance the marketability of IMPs. |
| format | Article |
| id | doaj-art-bca9d3029fc74dd9b7af9a48d0909d82 |
| institution | Kabale University |
| issn | 1947-6337 1947-6345 |
| language | English |
| publishDate | 2025-12-01 |
| publisher | Taylor & Francis Group |
| record_format | Article |
| series | CyTA - Journal of Food |
| spelling | doaj-art-bca9d3029fc74dd9b7af9a48d0909d822025-02-04T17:02:28ZengTaylor & Francis GroupCyTA - Journal of Food1947-63371947-63452025-12-0123110.1080/19476337.2025.2455937Consumers’ perceptions, preferences and willingness to pay for infant meat puree in ChinaXiaoling Yu0Kelin Liu1Yue Cui2Changming Ma3Chaozhi Zhu4Long Xu5College of Food Science and Technology, Henan Agricultural University, Zhengzhou, ChinaCollege of Food Science and Technology, Henan Agricultural University, Zhengzhou, ChinaCollege of Food Science and Technology, Henan Agricultural University, Zhengzhou, ChinaHenan Miracle Food Technology Co. Ltd, Zhengzhou, ChinaCollege of Food Science and Technology, Henan Agricultural University, Zhengzhou, ChinaCollege of Food Science and Technology, Henan Agricultural University, Zhengzhou, ChinaThis study examined factors influencing consumers’ willingness to purchase infant meat purees (IMPs) in China, based on a survey of 492 valid questionnaires. Using three machine learning algorithms, including logistic regression, we identified key predictors of purchase willingness, with logistic regression demonstrating the best performance (AUC = 0.704). Our analysis revealed that monthly income, price, and nutritional value significantly affect consumer decisions. Despite the benefits of commercial IMPs, many parents still prefer homemade options due to concerns about safety and sanitation. The findings offer valuable insights for manufacturers, helping them better meet the preferences and expectations of Chinese consumers and enhance the marketability of IMPs.https://www.tandfonline.com/doi/10.1080/19476337.2025.2455937Infant meat pureeconsumers’ purchase willingnessmachine learning algorithmsquestionnairepath analysis |
| spellingShingle | Xiaoling Yu Kelin Liu Yue Cui Changming Ma Chaozhi Zhu Long Xu Consumers’ perceptions, preferences and willingness to pay for infant meat puree in China CyTA - Journal of Food Infant meat puree consumers’ purchase willingness machine learning algorithms questionnaire path analysis |
| title | Consumers’ perceptions, preferences and willingness to pay for infant meat puree in China |
| title_full | Consumers’ perceptions, preferences and willingness to pay for infant meat puree in China |
| title_fullStr | Consumers’ perceptions, preferences and willingness to pay for infant meat puree in China |
| title_full_unstemmed | Consumers’ perceptions, preferences and willingness to pay for infant meat puree in China |
| title_short | Consumers’ perceptions, preferences and willingness to pay for infant meat puree in China |
| title_sort | consumers perceptions preferences and willingness to pay for infant meat puree in china |
| topic | Infant meat puree consumers’ purchase willingness machine learning algorithms questionnaire path analysis |
| url | https://www.tandfonline.com/doi/10.1080/19476337.2025.2455937 |
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