Representing groups of students as personas: A systematic review of persona creation, application, and trends in the educational domain

This study presents a comprehensive systematic review of the use of student personas in education, drawing insights from 83 publications identified through the ACM Digital Library, Web of Science, and Scopus. The analysis reveals that qualitative methodologies dominate persona development, with limi...

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Main Authors: Ali Farooq, Amani Alabed, Pilira Stella Msefula, Reham AL Tamime, Joni Salminen, Soon-gyo Jung, Bernard J. Jansen
Format: Article
Language:English
Published: Elsevier 2025-06-01
Series:Computers and Education Open
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Online Access:http://www.sciencedirect.com/science/article/pii/S2666557325000011
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author Ali Farooq
Amani Alabed
Pilira Stella Msefula
Reham AL Tamime
Joni Salminen
Soon-gyo Jung
Bernard J. Jansen
author_facet Ali Farooq
Amani Alabed
Pilira Stella Msefula
Reham AL Tamime
Joni Salminen
Soon-gyo Jung
Bernard J. Jansen
author_sort Ali Farooq
collection DOAJ
description This study presents a comprehensive systematic review of the use of student personas in education, drawing insights from 83 publications identified through the ACM Digital Library, Web of Science, and Scopus. The analysis reveals that qualitative methodologies dominate persona development, with limited adoption of data-driven algorithmic approaches. Most studies constructed small persona sets—typically four or fewer—focusing on dimensions such as behaviors, beliefs, goals, needs, experiences, perceptions, and demographics, contrasting with larger sets found in industry. Predominantly featured in educational conferences, student personas were employed to (1) understand user needs, goals, and behaviors, (2) support the design and development of learning systems, (3) enhance teaching and learning practices, (4) facilitate persona-based roleplaying, and (5) promote diversity, inclusivity, and accessibility. However, the assessment of personas’ impact in these areas remains minimal. The findings suggest significant opportunities for the educational sector to leverage algorithmic methods to advance persona creation and broaden their application scope.
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series Computers and Education Open
spelling doaj-art-bc904bcbab644e16a5d589dda65e49b32025-01-26T05:05:08ZengElsevierComputers and Education Open2666-55732025-06-018100242Representing groups of students as personas: A systematic review of persona creation, application, and trends in the educational domainAli Farooq0Amani Alabed1Pilira Stella Msefula2Reham AL Tamime3Joni Salminen4Soon-gyo Jung5Bernard J. Jansen6University of Strathclyde, Scotland; Qatar Computing Research Institute, Hamad Bin Khalifa University, Doha, QatarCollege of Business, University of Doha for Science and Technology, Doha, QatarHigher Education, Qatar Foundation, Doha, QatarQatar Computing Research Institute, Hamad Bin Khalifa University, Doha, QatarSchool of Marketing and Communication, University of Vaasa, Vaasa, FinlandQatar Computing Research Institute, Hamad Bin Khalifa University, Doha, QatarQatar Computing Research Institute, Hamad Bin Khalifa University, Doha, Qatar; Corresponding author.This study presents a comprehensive systematic review of the use of student personas in education, drawing insights from 83 publications identified through the ACM Digital Library, Web of Science, and Scopus. The analysis reveals that qualitative methodologies dominate persona development, with limited adoption of data-driven algorithmic approaches. Most studies constructed small persona sets—typically four or fewer—focusing on dimensions such as behaviors, beliefs, goals, needs, experiences, perceptions, and demographics, contrasting with larger sets found in industry. Predominantly featured in educational conferences, student personas were employed to (1) understand user needs, goals, and behaviors, (2) support the design and development of learning systems, (3) enhance teaching and learning practices, (4) facilitate persona-based roleplaying, and (5) promote diversity, inclusivity, and accessibility. However, the assessment of personas’ impact in these areas remains minimal. The findings suggest significant opportunities for the educational sector to leverage algorithmic methods to advance persona creation and broaden their application scope.http://www.sciencedirect.com/science/article/pii/S2666557325000011PersonaStudentsEducationUser-ExperienceSystematic literature review
spellingShingle Ali Farooq
Amani Alabed
Pilira Stella Msefula
Reham AL Tamime
Joni Salminen
Soon-gyo Jung
Bernard J. Jansen
Representing groups of students as personas: A systematic review of persona creation, application, and trends in the educational domain
Computers and Education Open
Persona
Students
Education
User-Experience
Systematic literature review
title Representing groups of students as personas: A systematic review of persona creation, application, and trends in the educational domain
title_full Representing groups of students as personas: A systematic review of persona creation, application, and trends in the educational domain
title_fullStr Representing groups of students as personas: A systematic review of persona creation, application, and trends in the educational domain
title_full_unstemmed Representing groups of students as personas: A systematic review of persona creation, application, and trends in the educational domain
title_short Representing groups of students as personas: A systematic review of persona creation, application, and trends in the educational domain
title_sort representing groups of students as personas a systematic review of persona creation application and trends in the educational domain
topic Persona
Students
Education
User-Experience
Systematic literature review
url http://www.sciencedirect.com/science/article/pii/S2666557325000011
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