THE IMPACT OF DIGITAL MARKETING ON MODERN BUSINESS AND ADVERTISING

In today’s world, alongside increased market globalization and economic regionalization, business success relies on the utilization of modern information technology. The emergence and development of the Internet and the networking of businesses and public administrations, driven by digital marketing...

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Bibliographic Details
Main Authors: Isidora Milošević, Milica Grbić, Biljana Bjelica
Format: Article
Language:English
Published: University PIM Banja Luka 2024-11-01
Series:STED Journal
Subjects:
Online Access:https://stedj-univerzitetpim.com/wp-content/uploads/2024/11/7_STEDJ2-2024-7_UTICAJ-DIGITALNOG-MARKETINGA-NA-MODERNO.pdf
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