Research on social e-commerce marketing model innovation of craft beer under digital background
Using managers of craft beer enterprises, operators of social e-commerce platforms, and consumers of craft beer as research samples, an innovative marketing model of social e-commerce for craft beer was constructed by applying grounded theory. The results showed that the social e-commerce marketing...
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| Format: | Article |
| Language: | English |
| Published: |
Editorial Department of China Brewing
2025-04-01
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| Series: | Zhongguo niangzao |
| Subjects: | |
| Online Access: | https://manu61.magtech.com.cn/zgnz/fileup/0254-5071/PDF/0254-5071-2025-44-4-306.pdf |
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