AI-Driven Sustainable Marketing in Gulf Cooperation Council Retail: Advancing SDGs Through Smart Channels

AI-Driven Sustainable Marketing in Gulf Cooperation Council Retail: Advancing SDGs Through Smart Channels

This paper explores how AI drives GCC sector retail towards the fulfillment of the UN SDGs. Analyzing a survey conducted on 410 retail executives, using PLS-SEM, this study underlines the role of AI in promoting operational efficiency, waste reduction, and consumer engagement with greener products....

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Bibliographic Details
Main Authors: Hanadi Salhab, Munif Zoubi, Laith T. Khrais, Huda Estaitia, Lana Harb, Almotasem Al Huniti, Amer Morshed
Format: Article
Language:English
Published: MDPI AG 2025-01-01
Series:Administrative Sciences
Subjects:
AI-driven marketing
sustainable development goals
GCC
GCC retail
smart distribution channels
sustainability
Online Access:https://www.mdpi.com/2076-3387/15/1/20
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