Factors of Customer Loyalty and Retention in the Digital Environment

Factors of Customer Loyalty and Retention in the Digital Environment

Customer loyalty and retention are crucial for digital platforms, yet systematic studies integrating technological innovation and loyalty strategies remain scarce. This study addresses this gap by conducting a bibliometric analysis of key factors influencing customer retention in the digital environ...

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Bibliographic Details
Main Authors: Matheus de Sousa Pereira, Beatriz Schmitt de Castro, Brenda Alves Cordeiro, Bruno Schmitt de Castro, Maria Gabriela Mendonça Peixoto, Eugenia Cornils Monteiro da Silva, Marcelo Carneiro Gonçalves
Format: Article
Language:English
Published: MDPI AG 2025-04-01
Series:Journal of Theoretical and Applied Electronic Commerce Research
Subjects:
customer loyalty
bibliometric analysis
biblioshiny
digital platforms
customer retention
Online Access:https://www.mdpi.com/0718-1876/20/2/71
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