Fostering Positive Citizenship Behavior through Satisfaction and Place Attachment: Insights from the Batu Street Food Festival

This study aims to explore how memorable experiences shape citizenship behavior, with the specific purpose of understanding the psychological mechanisms that drive voluntary positive behaviors among festival visitors. Focusing on the Batu Street Food Festival, this research draws upon the Stimulus–...

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Main Authors: Sartika Sartika, Andriani Kusumawati, Anni Rahimah, Yusri Abdillah
Format: Article
Language:English
Published: Fakultas Ekonomi Universitas Sriwijaya 2025-02-01
Series:Sriwijaya International Journal of Dynamic Economics and Business
Online Access:https://sijdeb.unsri.ac.id/index.php/SIJDEB/article/view/654
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author Sartika Sartika
Andriani Kusumawati
Anni Rahimah
Yusri Abdillah
author_facet Sartika Sartika
Andriani Kusumawati
Anni Rahimah
Yusri Abdillah
author_sort Sartika Sartika
collection DOAJ
description This study aims to explore how memorable experiences shape citizenship behavior, with the specific purpose of understanding the psychological mechanisms that drive voluntary positive behaviors among festival visitors. Focusing on the Batu Street Food Festival, this research draws upon the Stimulus–Organism–Response (SOR) framework to examine the mediating roles of place attachment and satisfaction in connecting memorable experiences to citizenship behavior. Utilizing Partial Least Squares Structural Equation Modeling (PLS-SEM), data were collected from 222 festival attendees. The findings reveal significant positive relationships, showing that place attachment and satisfaction strengthen the impact of memorable experiences on behaviors. This research addresses theoretical gaps in the tourism literature and provides practical insights for enhancing visitor attachment at tourism festivals. While the study emphasizes the value of crafting meaningful experiences, its focus on a single festival highlights the need for further research in diverse contexts to validate and expand these findings. 
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institution Kabale University
issn 2581-2904
2581-2912
language English
publishDate 2025-02-01
publisher Fakultas Ekonomi Universitas Sriwijaya
record_format Article
series Sriwijaya International Journal of Dynamic Economics and Business
spelling doaj-art-b96c5f6cbe4a4ecb950ce5e5559c06082025-02-06T11:08:12ZengFakultas Ekonomi Universitas SriwijayaSriwijaya International Journal of Dynamic Economics and Business2581-29042581-29122025-02-018310.29259/sijdeb.v8i3.333-358Fostering Positive Citizenship Behavior through Satisfaction and Place Attachment: Insights from the Batu Street Food FestivalSartika Sartika0https://orcid.org/0000-0001-9013-1212Andriani Kusumawati1https://orcid.org/0000-0002-0684-8550Anni Rahimah2https://orcid.org/0000-0002-2922-4927Yusri Abdillah3https://orcid.org/0000-0002-6537-6311Universitas BrawijayaUniversitas BrawijayaUniversitas BrawijayaUniversitas Brawijaya This study aims to explore how memorable experiences shape citizenship behavior, with the specific purpose of understanding the psychological mechanisms that drive voluntary positive behaviors among festival visitors. Focusing on the Batu Street Food Festival, this research draws upon the Stimulus–Organism–Response (SOR) framework to examine the mediating roles of place attachment and satisfaction in connecting memorable experiences to citizenship behavior. Utilizing Partial Least Squares Structural Equation Modeling (PLS-SEM), data were collected from 222 festival attendees. The findings reveal significant positive relationships, showing that place attachment and satisfaction strengthen the impact of memorable experiences on behaviors. This research addresses theoretical gaps in the tourism literature and provides practical insights for enhancing visitor attachment at tourism festivals. While the study emphasizes the value of crafting meaningful experiences, its focus on a single festival highlights the need for further research in diverse contexts to validate and expand these findings.  https://sijdeb.unsri.ac.id/index.php/SIJDEB/article/view/654
spellingShingle Sartika Sartika
Andriani Kusumawati
Anni Rahimah
Yusri Abdillah
Fostering Positive Citizenship Behavior through Satisfaction and Place Attachment: Insights from the Batu Street Food Festival
Sriwijaya International Journal of Dynamic Economics and Business
title Fostering Positive Citizenship Behavior through Satisfaction and Place Attachment: Insights from the Batu Street Food Festival
title_full Fostering Positive Citizenship Behavior through Satisfaction and Place Attachment: Insights from the Batu Street Food Festival
title_fullStr Fostering Positive Citizenship Behavior through Satisfaction and Place Attachment: Insights from the Batu Street Food Festival
title_full_unstemmed Fostering Positive Citizenship Behavior through Satisfaction and Place Attachment: Insights from the Batu Street Food Festival
title_short Fostering Positive Citizenship Behavior through Satisfaction and Place Attachment: Insights from the Batu Street Food Festival
title_sort fostering positive citizenship behavior through satisfaction and place attachment insights from the batu street food festival
url https://sijdeb.unsri.ac.id/index.php/SIJDEB/article/view/654
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AT andrianikusumawati fosteringpositivecitizenshipbehaviorthroughsatisfactionandplaceattachmentinsightsfromthebatustreetfoodfestival
AT annirahimah fosteringpositivecitizenshipbehaviorthroughsatisfactionandplaceattachmentinsightsfromthebatustreetfoodfestival
AT yusriabdillah fosteringpositivecitizenshipbehaviorthroughsatisfactionandplaceattachmentinsightsfromthebatustreetfoodfestival