VARYING LEVELS OF IMPORTANCE ATTRIBUTED TO MARKETING OUTCOMES FOR THE PURPOSES OF EVALUATIONS OF ORGANIZATIONAL EFFECTIVENESS IN THE LIGHT OF A STUDY INVOLVING COMPANY MANAGERS
Organizational evaluations are something obvious. Company effectiveness may be the subject of such an evaluation. Most often, effectiveness is associated with the accomplishment of goals. The development of marketing concepts has demonstrated numerous relationships between the results representing a...
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| Format: | Article |
| Language: | English |
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Wydawnictwo SGGW - Warsaw University of Life Sciences Press
2016-05-01
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| Series: | Polityki Europejskie, Finanse i Marketing |
| Subjects: | |
| Online Access: | https://pefim.sggw.edu.pl/article/view/1219 |
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