Understanding customer switching behavior: An empirical examination of mobile financial services
This study examines the principal determinants influencing customer switching behaviour (CSB) in Bangladesh's mobile financial services (MFS) market, providing insights into how these factors determine switching decisions. An investigation of a survey of 405 MFS customers in Bangladesh using st...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2025-01-01
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| Series: | Social Sciences and Humanities Open |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2590291124004674 |
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