Les dimensions genrées des dispositifs technologiques à vocation relationnelle

The authors analyze the technological dreamscape and construction of gendered identities and gender relations in a Japanese advertising campaign that started in 2016. The campaign is for a virtual assistant (hologram) named Azuma Hikari who is a manga-style sexy young woman. The 12 promotional video...

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Bibliographic Details
Main Authors: Delphine Dupré, Laurène Beccucci, Aurélie Laborde, Valérie Carayol
Format: Article
Language:fra
Published: Université Laval 2020-09-01
Series:Communication
Subjects:
Online Access:https://journals.openedition.org/communication/12912
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