The potential of artificial intelligence (AI) to improve electronic word-of-mouth's (eWOM) efficacy

Internet-mediated online communication, particularly with regard to a product, brand, or organization, is known as electronic word-of-mouth (eWOM). Analyzing this open exchange of opinions and information about a company or product among consumers can be extremely useful for businesses. Opinion mini...

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Bibliographic Details
Main Authors: Baltezarević Radoslav V., Kwiatek Piotr B.
Format: Article
Language:English
Published: Institute of Serbian Culture Priština, Leposavić 2024-01-01
Series:Baština
Subjects:
Online Access:https://scindeks-clanci.ceon.rs/data/pdf/0353-9008/2024/0353-90082464093B.pdf
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