The effect of mental accounting in the luxury market: prepared and unprepared consumers
IntroductionSocial networking sites (SNSs) are increasingly influencing consumer behavior and attitudes toward luxury consumption by fostering social comparison and perceived inequality.MethodsWe conducted a survey with 320 U.S.-based participants through Amazon Mechanical Turk. Measures included SN...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Frontiers Media S.A.
2025-06-01
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| Series: | Frontiers in Psychology |
| Subjects: | |
| Online Access: | https://www.frontiersin.org/articles/10.3389/fpsyg.2025.1554350/full |
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