Consumer preferences for evaluative front-of-package nutrition labels: evidence from a choice experiment in China
This study examines consumer preferences, behaviors, and willingness to pay (WTP) for evaluative front-of-package (FOP) nutrition labels in China, with a particular focus on the role of information provision in influencing consumer behavior. A choice experiment was conducted involving ham sausages w...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Frontiers Media S.A.
2025-07-01
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| Series: | Frontiers in Nutrition |
| Subjects: | |
| Online Access: | https://www.frontiersin.org/articles/10.3389/fnut.2025.1563341/full |
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