Interactive and personalized digital communication: Key predictors of political participation intention in young Moroccans
Through a quantitative lens, this study examines the effect of interactivity and personalization in digital communication on young individuals’ political participation intentions within a non-Western context, specifically among Moroccan youth. Furthermore, it evaluates the mediating roles of attitud...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
LLC "CPC "Business Perspectives"
2025-06-01
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| Series: | Innovative Marketing |
| Subjects: | |
| Online Access: | https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/22338/IM_2025_02_Sbai.pdf |
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