Implementation of artificial intelligence for brand equity
This article endeavors to answer the following research question: What is the impact of Artificial Intelligence (AI) on branding and the trends, pros, and pitfalls? 519 AI-branding related research articles from 1988 till early 2024 are collected from Scopus online database to build the dataset for...
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| Format: | Article |
| Language: | English |
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Taylor & Francis Group
2025-12-01
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| Series: | Cogent Business & Management |
| Subjects: | |
| Online Access: | https://www.tandfonline.com/doi/10.1080/23311975.2025.2471538 |
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