THE POTENTIAL OF DIGITAL MARKETING IN THE PROMOTION OF ORGANIC AGRICULTURAL PRODUCTS

THE POTENTIAL OF DIGITAL MARKETING IN THE PROMOTION OF ORGANIC AGRICULTURAL PRODUCTS

Organic agricultural production as a holistic approach that aims to promote food production without the use of synthetic chemical fertilizers, pesticides, genetically modified organisms and the system of food production and use takes place in accordance with the principles of preserving biodiversit...

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Bibliographic Details
Main Authors: Miloš Stojanović, Jasmina Gligorijević, Marina Grubor, Milica Popović, Biljana Ćorić, Darko Zarev, Miodrag Šmelcerović
Format: Article
Language:English
Published: Naučno društvo agrarnih ekonomista Balkana, Beograd; Institut za ekonomiku poljoprivrede, Beograd i Akademija ekonomskih nauka, Bukurešt 2024-12-01
Series:Ekonomika Poljoprivrede (1979)
Subjects:
digital marketing
organic agricultural products
marketing channels
Online Access:https://www.ea.bg.ac.rs/index.php/EA/article/view/2372
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