The "multiple exposure effect" (MEE): How multiple exposures to similarly biased online content can cause increasingly larger shifts in opinions and voting preferences.
In three randomized, controlled experiments performed on simulations of three popular online platforms - Google search, X/Twitter, and Alexa - with a total of 1,488 undecided, eligible US voters, we asked whether multiple exposures to similarly biased content on those platforms could shift opinions...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Public Library of Science (PLoS)
2025-01-01
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| Series: | PLoS ONE |
| Online Access: | https://doi.org/10.1371/journal.pone.0322900 |
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