A Decision-Making Model for Deterring Food Vendors from Selling Harmless Low-Quality Foods as High-Quality Foods to Consumers

For certain types of foods, food vendors often label low-quality foods that are harmless to human health as foods of excellent quality and sell these falsely labeled products to consumers. Because this type of food poses no harm to human health, when public health units discover their act of false l...

Full description

Saved in:
Bibliographic Details
Main Author: Po-Yu Chen
Format: Article
Language:English
Published: Wiley 2017-01-01
Series:Journal of Food Quality
Online Access:http://dx.doi.org/10.1155/2017/7807292
Tags: Add Tag
No Tags, Be the first to tag this record!
_version_ 1832562835543031808
author Po-Yu Chen
author_facet Po-Yu Chen
author_sort Po-Yu Chen
collection DOAJ
description For certain types of foods, food vendors often label low-quality foods that are harmless to human health as foods of excellent quality and sell these falsely labeled products to consumers. Because this type of food poses no harm to human health, when public health units discover their act of false labeling or food adulteration, vendors are only penalized with a fine rather than having them assume criminal liability. Upon discovering vendors act of falsely labeling food, public health units typically punish the involved parties according to the extent of false labeling. Such static protective measure is ineffective. Instead, the extent of punishment should be based not only on the extent of false labeling, but also on the frequency of food sampling as well as the number of samples obtained for food inspections. Only through this dynamic approach can food adulteration or false labeling be effectively prevented. Adopting the standpoint of the public sector in food safety management, this study developed a mathematical model that facilitates discussion on the aforementioned problems. Furthermore, we discussed how the supply-demand environmental factors of the food market are influenced by the administrative means that the public health units have used to prevent food false labeling.
format Article
id doaj-art-b38e36befd5940d8be53103556eba9b9
institution Kabale University
issn 0146-9428
1745-4557
language English
publishDate 2017-01-01
publisher Wiley
record_format Article
series Journal of Food Quality
spelling doaj-art-b38e36befd5940d8be53103556eba9b92025-02-03T01:21:38ZengWileyJournal of Food Quality0146-94281745-45572017-01-01201710.1155/2017/78072927807292A Decision-Making Model for Deterring Food Vendors from Selling Harmless Low-Quality Foods as High-Quality Foods to ConsumersPo-Yu Chen0Department of Advertising and Strategic Marketing, Ming Chuan University, No. 250 Zhong Shan N. Rd., Sec. 5, Taipei, TaiwanFor certain types of foods, food vendors often label low-quality foods that are harmless to human health as foods of excellent quality and sell these falsely labeled products to consumers. Because this type of food poses no harm to human health, when public health units discover their act of false labeling or food adulteration, vendors are only penalized with a fine rather than having them assume criminal liability. Upon discovering vendors act of falsely labeling food, public health units typically punish the involved parties according to the extent of false labeling. Such static protective measure is ineffective. Instead, the extent of punishment should be based not only on the extent of false labeling, but also on the frequency of food sampling as well as the number of samples obtained for food inspections. Only through this dynamic approach can food adulteration or false labeling be effectively prevented. Adopting the standpoint of the public sector in food safety management, this study developed a mathematical model that facilitates discussion on the aforementioned problems. Furthermore, we discussed how the supply-demand environmental factors of the food market are influenced by the administrative means that the public health units have used to prevent food false labeling.http://dx.doi.org/10.1155/2017/7807292
spellingShingle Po-Yu Chen
A Decision-Making Model for Deterring Food Vendors from Selling Harmless Low-Quality Foods as High-Quality Foods to Consumers
Journal of Food Quality
title A Decision-Making Model for Deterring Food Vendors from Selling Harmless Low-Quality Foods as High-Quality Foods to Consumers
title_full A Decision-Making Model for Deterring Food Vendors from Selling Harmless Low-Quality Foods as High-Quality Foods to Consumers
title_fullStr A Decision-Making Model for Deterring Food Vendors from Selling Harmless Low-Quality Foods as High-Quality Foods to Consumers
title_full_unstemmed A Decision-Making Model for Deterring Food Vendors from Selling Harmless Low-Quality Foods as High-Quality Foods to Consumers
title_short A Decision-Making Model for Deterring Food Vendors from Selling Harmless Low-Quality Foods as High-Quality Foods to Consumers
title_sort decision making model for deterring food vendors from selling harmless low quality foods as high quality foods to consumers
url http://dx.doi.org/10.1155/2017/7807292
work_keys_str_mv AT poyuchen adecisionmakingmodelfordeterringfoodvendorsfromsellingharmlesslowqualityfoodsashighqualityfoodstoconsumers
AT poyuchen decisionmakingmodelfordeterringfoodvendorsfromsellingharmlesslowqualityfoodsashighqualityfoodstoconsumers