Counter-Narrative or Marketing Gimmick? Defining Male Beauty in Indonesian Skincare Ads from the Lens of Young Male Audience
This paper originates from an awareness of a prevailing issue among Indonesian male audiences who tend to criticize the portrayals of male skincare users as deviating from traditional masculinity. Challenging these conventional ideals, MS Glow X Keanu ads features Indonesian male influencer, Keanu,...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Hipatia Press
2025-06-01
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| Series: | Masculinities and Social Change |
| Subjects: | |
| Online Access: | https://journals.hipatiapress.com/index.php/mcs/article/view/15422 |
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