The Role of Rhetoric and Lingual Functions in Commercials
Using rhetoric and lingual tools within the domain of commercials has positive and undeniable effects on audience. In their main essence, commercials have four essential and important purposes: inducing thought and message, attaining audience’s trust, encouraging and persuading, and preserving the s...
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| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
| Published: |
Semnan University
2018-02-01
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| Series: | مطالعات زبانی و بلاغی |
| Subjects: | |
| Online Access: | https://rhetorical.semnan.ac.ir/article_3005_9f14c358d6ccd670a6c86727892c48a2.pdf |
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