IMPLEMENTATION OF THE MARKETING ORIENTATION IN POLAND BY LIFE INSURANCE COMPANIES
Marketing is a tool for expansion and fight for company to achieve a position on the market, which is judged by generally accepted standards such as: sales volume, market share and profit levels. Marketing orientation of life insurance companies as a source of income shows customer needs and prefere...
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| Format: | Article |
| Language: | English |
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Wydawnictwo SGGW - Warsaw University of Life Sciences Press
2014-12-01
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| Series: | Polityki Europejskie, Finanse i Marketing |
| Subjects: | |
| Online Access: | https://pefim.sggw.edu.pl/article/view/1264 |
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| _version_ | 1832554245413404672 |
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| author | Beata Nowotarska-Romaniak |
| author_facet | Beata Nowotarska-Romaniak |
| author_sort | Beata Nowotarska-Romaniak |
| collection | DOAJ |
| description | Marketing is a tool for expansion and fight for company to achieve a position on the market, which is judged by generally accepted standards such as: sales volume, market share and profit levels. Marketing orientation of life insurance companies as a source of income shows customer needs and preferences, so that targeted offers and marketed insurance services meet the needs and preferences better than those of the competition. The company's marketing orientation is the need to adapt constantly to changing market conditions. The article presents scope of the implementation of the marketing orientation by life insurance companies based on of the survey. The aim of the study was to determine: primary purpose of the operations of life insurance companies, a strategy of action to customers, way to identify customer needs and make employees aware of the way that the company implements marketing orientation activities. |
| format | Article |
| id | doaj-art-b24d31362d074b60973aec4405d71cfb |
| institution | Kabale University |
| issn | 2081-3430 2544-0640 |
| language | English |
| publishDate | 2014-12-01 |
| publisher | Wydawnictwo SGGW - Warsaw University of Life Sciences Press |
| record_format | Article |
| series | Polityki Europejskie, Finanse i Marketing |
| spelling | doaj-art-b24d31362d074b60973aec4405d71cfb2025-02-03T05:52:05ZengWydawnictwo SGGW - Warsaw University of Life Sciences PressPolityki Europejskie, Finanse i Marketing2081-34302544-06402014-12-0112(61)IMPLEMENTATION OF THE MARKETING ORIENTATION IN POLAND BY LIFE INSURANCE COMPANIESBeata Nowotarska-Romaniak0Katedra Marketingu, Uniwersytet Ekonomiczny, KatowiceMarketing is a tool for expansion and fight for company to achieve a position on the market, which is judged by generally accepted standards such as: sales volume, market share and profit levels. Marketing orientation of life insurance companies as a source of income shows customer needs and preferences, so that targeted offers and marketed insurance services meet the needs and preferences better than those of the competition. The company's marketing orientation is the need to adapt constantly to changing market conditions. The article presents scope of the implementation of the marketing orientation by life insurance companies based on of the survey. The aim of the study was to determine: primary purpose of the operations of life insurance companies, a strategy of action to customers, way to identify customer needs and make employees aware of the way that the company implements marketing orientation activities.https://pefim.sggw.edu.pl/article/view/1264life insurance companymarketingmarketing orientationcustomer |
| spellingShingle | Beata Nowotarska-Romaniak IMPLEMENTATION OF THE MARKETING ORIENTATION IN POLAND BY LIFE INSURANCE COMPANIES Polityki Europejskie, Finanse i Marketing life insurance company marketing marketing orientation customer |
| title | IMPLEMENTATION OF THE MARKETING ORIENTATION IN POLAND BY LIFE INSURANCE COMPANIES |
| title_full | IMPLEMENTATION OF THE MARKETING ORIENTATION IN POLAND BY LIFE INSURANCE COMPANIES |
| title_fullStr | IMPLEMENTATION OF THE MARKETING ORIENTATION IN POLAND BY LIFE INSURANCE COMPANIES |
| title_full_unstemmed | IMPLEMENTATION OF THE MARKETING ORIENTATION IN POLAND BY LIFE INSURANCE COMPANIES |
| title_short | IMPLEMENTATION OF THE MARKETING ORIENTATION IN POLAND BY LIFE INSURANCE COMPANIES |
| title_sort | implementation of the marketing orientation in poland by life insurance companies |
| topic | life insurance company marketing marketing orientation customer |
| url | https://pefim.sggw.edu.pl/article/view/1264 |
| work_keys_str_mv | AT beatanowotarskaromaniak implementationofthemarketingorientationinpolandbylifeinsurancecompanies |