Reflections on the current state and future of strategic communication as paradigm and practice
This paper reflects upon disciplinary developments since the publication of the seminal article by Overton-de Klerk and Verwey in 2013 on emerging paradigm shifts in strategic communication. It also reflects upon the implications of several disruptive global events for these paradigm shifts since t...
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| Format: | Article |
| Language: | English |
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University of Johannesburg
2023-07-01
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| Series: | Communicare |
| Subjects: | |
| Online Access: | https://journals.uj.ac.za/index.php/jcsa/article/view/2486 |
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