Mapping the field
Despite a vast array of HIV/AIDS prevention communication initiatives in South Africa, recent research pointed out that the general public’s knowledge level about HIV/AIDS has decreased and that risky behaviour associated with the spread of the virus, is on the increase. This means that even though...
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| Format: | Article |
| Language: | English |
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University of Johannesburg
2022-10-01
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| Series: | Communicare |
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| Online Access: | https://journals.uj.ac.za/index.php/jcsa/article/view/1610 |
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| _version_ | 1832593792720437248 |
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| author | Mariekie Burger |
| author_facet | Mariekie Burger |
| author_sort | Mariekie Burger |
| collection | DOAJ |
| description |
Despite a vast array of HIV/AIDS prevention communication initiatives in South Africa, recent
research pointed out that the general public’s knowledge level about HIV/AIDS has decreased
and that risky behaviour associated with the spread of the virus, is on the increase. This means
that even though some successes with HIV/AIDS prevention communication have been achieved,
new innovative ways of communicating about the epidemic urgently needs to be investigated. In
search for a new direction, this article maps four forms of HIV/AIDS prevention communication
in the country. Instead of continuing on the trajectory of exploring project-based campaigns that
are initiated ‘from the outside’ (such as projects formulated by donor institutions), this article
suggests that community-initiated HIV/AIDS prevention communication initiatives might suggest
a new direction to supplement existing communication on the epidemic.
|
| format | Article |
| id | doaj-art-b097b08f6f6a47bcbcc91133ea22119a |
| institution | Kabale University |
| issn | 0259-0069 2957-7950 |
| language | English |
| publishDate | 2022-10-01 |
| publisher | University of Johannesburg |
| record_format | Article |
| series | Communicare |
| spelling | doaj-art-b097b08f6f6a47bcbcc91133ea22119a2025-01-20T08:55:06ZengUniversity of JohannesburgCommunicare0259-00692957-79502022-10-0134210.36615/jcsa.v34i2.1610Mapping the fieldMariekie Burger0University of Johannesburg Despite a vast array of HIV/AIDS prevention communication initiatives in South Africa, recent research pointed out that the general public’s knowledge level about HIV/AIDS has decreased and that risky behaviour associated with the spread of the virus, is on the increase. This means that even though some successes with HIV/AIDS prevention communication have been achieved, new innovative ways of communicating about the epidemic urgently needs to be investigated. In search for a new direction, this article maps four forms of HIV/AIDS prevention communication in the country. Instead of continuing on the trajectory of exploring project-based campaigns that are initiated ‘from the outside’ (such as projects formulated by donor institutions), this article suggests that community-initiated HIV/AIDS prevention communication initiatives might suggest a new direction to supplement existing communication on the epidemic. https://journals.uj.ac.za/index.php/jcsa/article/view/1610HIV/AIDS preventioncommunication initiativesSouth Africapublic self-expressioncommunity-initiatedsupplement existing communication |
| spellingShingle | Mariekie Burger Mapping the field Communicare HIV/AIDS prevention communication initiatives South Africa public self-expression community-initiated supplement existing communication |
| title | Mapping the field |
| title_full | Mapping the field |
| title_fullStr | Mapping the field |
| title_full_unstemmed | Mapping the field |
| title_short | Mapping the field |
| title_sort | mapping the field |
| topic | HIV/AIDS prevention communication initiatives South Africa public self-expression community-initiated supplement existing communication |
| url | https://journals.uj.ac.za/index.php/jcsa/article/view/1610 |
| work_keys_str_mv | AT mariekieburger mappingthefield |