Identifying the Dimensions and Components of a Gamification Model in the Marketing Processes for Sharing Economy Transportation Businesses
<p style="text-align: left;"><strong>Abstract</strong></p> <p style="text-align: left;">Today, gamification in businesses is being used as an effective strategy to attract and retain customers, increase user engagement, and create positive interactio...
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| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
| Published: |
Islamic Azad University, Tabriz Branch
2025-06-01
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| Series: | مدیریت بهره وری |
| Subjects: | |
| Online Access: | https://sanad.iau.ir/journal/jpm/Article/974438 |
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