Les défis épistémologique, théorique et méthodologique d’une stratégie de communication engageante
This paper discusses the epistemological, theoretical, and methodological challenges of implementing an experimental communication procedure—engagement communication—to shape organizational behaviours. Attempts to cultivate engagement in a group of midlevel executives on the issue of integrity (one...
Saved in:
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | fra |
| Published: |
Université Laval
2022-07-01
|
| Series: | Communication |
| Subjects: | |
| Online Access: | https://journals.openedition.org/communication/15257 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|