The effect of country of origin on consumer-based brand equity (CBBE) of Colombian consumers: An empirical investigation of Samsung vs. Huawei brands

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Bibliographic Details
Main Authors:	Renee B. Kim, Yan Chao
Format:	Article
Language:	English
Published:	Centre of Sociological Research, Szczecin 2018-09-01
Series:	Journal of International Studies
Subjects:	country of origin consumer-based brand equity perceived quality Colombia Samsung Huawei
Online Access:	http://www.jois.eu/?446,en_the-effect-of-country-of-origin-on-consumer-based-brand-equity-(cbbe)-of-colombian-consumers-an-empirical-investigation-of-samsung-vs.-huawei-brands
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