The Effect of Smartphone Features on Customer Engagement: The Mediating Role of Brand Value
AbstractThe continuous increase in the use of smartphones and the rapid growth in the demand for these devices increase the interest in the subject. The smartphone market has attracted the attention of many businesses due to the increasing usage rates and has resulted in new brands and models joinin...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Mehmet Akif Ersoy University
2024-09-01
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| Series: | Mehmet Akif Ersoy Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi |
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| Online Access: | https://dergipark.org.tr/en/download/article-file/4026858 |
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