An Examination of Technology Acceptance Models for Chatbot Adoption in Startup E-businesses: A Narrative Review

Incorporating chatbots into the framework of emerging businesses is a pivotal strategy for augmenting procedural efficacy and fostering customer involvement. Chatbots liberate resources by automating customer dialogues and refining processes, enabling them to concentrate on tasks of higher importanc...

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Bibliographic Details
Main Authors: Ali Najarian, Roya Hejazinia
Format: Article
Language:English
Published: Mashhad: Behzad Hassannezhad Kashani 2025-03-01
Series:International Journal of Management, Accounting and Economics
Subjects:
Online Access:https://www.ijmae.com/article_216673_127144a5b46ddd160e6759e20c53c853.pdf
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