Feeling in Responding Advertising Exposure on YouTube: The Moderation Influence of Online Experience
The use of YouTube as a medium of social networking to promote the products proved to be quite effective, yet sometimes it can cause disruption to the users. It is due to the advertisement has interrupted the streaming activity, causing annoyance and displeasure followed by avoidance. Regarding with...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Marmara University
2019-06-01
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| Series: | Türkiye İletişim Araştırmaları Dergisi |
| Subjects: | |
| Online Access: | https://dergipark.org.tr/tr/download/article-file/748623 |
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