New connections between brand and environmentally sustainable businesses in the Amazon forest and local business owner’s perception

New connections between brand and environmentally sustainable businesses in the Amazon forest and local business owner’s perception

Abstract The debate surrounding entrepreneurship in the Amazon rainforest region highlights the importance of sustainable actions developed by local brands. However, limited attention has been given to entrepreneur's perspectives regarding the outcome of their applied practices. The objective o...

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Bibliographic Details
Main Authors: Luiz Diego Vidal Santos, Francisco Sandro Rodrigues Holanda, Pedro Vinícius Bertulino de Menezes, Catuxe Varjão de Santana Oliveira, Ana Paula Schervinski Villwock, Alceu Pedrotti
Format: Article
Language:English
Published: BMC 2023-07-01
Series:Sustainable Earth Reviews
Subjects:
Brand
Environmental sustainability
Marketing
Entrepreneur behavior
Traditional communities
Online Access:https://doi.org/10.1186/s42055-023-00055-6
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https://doi.org/10.1186/s42055-023-00055-6

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