La religion dans la publicité : analyse des cas sur la bière à Kinshasa
This article studies the relations between the rise of revivalist churches, and more globally the Christian religion, and the promotional discourses on beers in Kinshasa (Democratic Republic of the Congo) in the 1990s. We conducted in-depth socio-semiotic analyses of three commercials aired in 1993...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Université du Québec à Montréal
2022-10-01
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| Series: | Communiquer |
| Subjects: | |
| Online Access: | https://journals.openedition.org/communiquer/9528 |
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