An investigation of the psychometric properties of the strong brand questionnaire in sport
Making strong brands has become a priority for many organizations in marketing. Brand is an important indicator of marketing status. Brand strength is in kept customer, profit, brand development and gain competitive advantage and In fact it is a concept that was created from a consumer perspective....
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Selcuk University Press
2016-08-01
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| Series: | Türk Spor ve Egzersiz Dergisi |
| Subjects: | |
| Online Access: | https://dergipark.org.tr/tr/download/article-file/271396 |
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