Unveiling customer engagement dynamics in the metaverse: A retrospective bibliometric and topic modelling investigation

This study is a comprehensive retrospective bibliometric and topic modelling analysis of customer engagement within the metaverse. We carefully investigated a sample of 409 articles extracted from the Scopus database and used in this analysis. The aim was to explore the evolution, current state, and...

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Bibliographic Details
Main Authors: Mohammad Wasiq, Abu Bashar, Irfanullah Khan, Brighton Nyagadza
Format: Article
Language:English
Published: Elsevier 2024-12-01
Series:Computers in Human Behavior Reports
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Online Access:http://www.sciencedirect.com/science/article/pii/S2451958824001167
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