The antecedent and consequences of resistance to social media adoption in SMEs

The antecedent and consequences of resistance to social media adoption in SMEs

This study aims to analyze the resistance to social media adoption in SMEs that have limited resources and experienced a decline in sales due to the COVID-19 Pandemic. Social Media adoption resistance is observed from inadequate resources, usage barriers, and weak government support. These SMEs are...

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Bibliographic Details
Main Authors: Yuni Istanto, Dyah Sugandini, Mohamad Irhas Effendi, Rahajeng Arundati
Format: Article
Language:Indonesian
Published: Indonesian Institute for Counseling, Education and Therapy (IICET) 2022-06-01
Series:Jurnal Konseling dan Pendidikan
Online Access:https://jurnal.konselingindonesia.com/index.php/jkp/article/view/748
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