Investigating the Main Factors Affecting Doing More Business with Existing Customers in Light of Customer Experience: An Empirical Study in the Malls

The study analyzed the relationship between four independent latent factors (emotion, communication, attitude and satisfaction) in the dependent factor (rebuying) in the presence of a moderating variable (consumers’ experience) by using a structural equation model based on the partial least squa...

Full description

Saved in:

Bibliographic Details
Main Authors:	Barween Al Kurdi, Aram Nawaiseh, Muhammad Alshurideh, Hind Al-Ahmed, Khalid Al-Sulaiti, Yaser Allozi, Haitham M. Alzoubi, Gouher Ahmed, Khaled Alshaketheep
Format:	Article
Language:	English
Published:	EconJournals 2024-10-01
Series:	International Review of Management and Marketing
Subjects:	Retail Trade, Malls Customers, Existing Customer, Rebuying, Emotion, Satisfaction, Communication, Attitude
Online Access:	https://mail.econjournals.com/index.php/irmm/article/view/17539
Tags:	Add Tag No Tags, Be the first to tag this record!

Be the first to leave a comment!

Investigating the Main Factors Affecting Doing More Business with Existing Customers in Light of Customer Experience: An Empirical Study in the Malls

Similar Items