Investigating the Main Factors Affecting Doing More Business with Existing Customers in Light of Customer Experience: An Empirical Study in the Malls

Investigating the Main Factors Affecting Doing More Business with Existing Customers in Light of Customer Experience: An Empirical Study in the Malls

The study analyzed the relationship between four independent latent factors (emotion, communication, attitude and satisfaction) in the dependent factor (rebuying) in the presence of a moderating variable (consumers’ experience) by using a structural equation model based on the partial least squa...

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Bibliographic Details
Main Authors: Barween Al Kurdi, Aram Nawaiseh, Muhammad Alshurideh, Hind Al-Ahmed, Khalid Al-Sulaiti, Yaser Allozi, Haitham M. Alzoubi, Gouher Ahmed, Khaled Alshaketheep
Format: Article
Language:English
Published: EconJournals 2024-10-01
Series:International Review of Management and Marketing
Subjects:
Retail Trade, Malls Customers, Existing Customer, Rebuying, Emotion, Satisfaction, Communication, Attitude
Online Access:https://mail.econjournals.com/index.php/irmm/article/view/17539
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