Investigating the Main Factors Affecting Doing More Business with Existing Customers in Light of Customer Experience: An Empirical Study in the Malls
The study analyzed the relationship between four independent latent factors (emotion, communication, attitude and satisfaction) in the dependent factor (rebuying) in the presence of a moderating variable (consumers’ experience) by using a structural equation model based on the partial least squa...
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| Format: | Article |
| Language: | English |
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EconJournals
2024-10-01
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| Series: | International Review of Management and Marketing |
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| Online Access: | https://mail.econjournals.com/index.php/irmm/article/view/17539 |
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| author | Barween Al Kurdi Aram Nawaiseh Muhammad Alshurideh Hind Al-Ahmed Khalid Al-Sulaiti Yaser Allozi Haitham M. Alzoubi Gouher Ahmed Khaled Alshaketheep |
| author_facet | Barween Al Kurdi Aram Nawaiseh Muhammad Alshurideh Hind Al-Ahmed Khalid Al-Sulaiti Yaser Allozi Haitham M. Alzoubi Gouher Ahmed Khaled Alshaketheep |
| author_sort | Barween Al Kurdi |
| collection | DOAJ |
| description |
The study analyzed the relationship between four independent latent factors (emotion, communication, attitude and satisfaction) in the dependent factor (rebuying) in the presence of a moderating variable (consumers’ experience) by using a structural equation model based on the partial least squares (PLS) method. The study has applied to retail trade customers in malls. The study collected the needed data through a survey designed for this purpose. The study collected data from 300 mall shoppers. The study employs SmartPLS to analyze the data collected. The study has found that each of the independent factors significantly and positively affects the rebuying decision (a positive relationship), with the exception of the emotions factor, which had a negative impact on the rebuying decision. Also, the modified variable had a positive role in the relationship between the independent factors and the dependent factor, with the exception of the emotions factor. The effect of the modified variable caused a decline in the intensity of the relationship between these two factors.
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| format | Article |
| id | doaj-art-abf53c423aa548e7ab1f797783a9560d |
| institution | Kabale University |
| issn | 2146-4405 |
| language | English |
| publishDate | 2024-10-01 |
| publisher | EconJournals |
| record_format | Article |
| series | International Review of Management and Marketing |
| spelling | doaj-art-abf53c423aa548e7ab1f797783a9560d2025-02-06T01:06:02ZengEconJournalsInternational Review of Management and Marketing2146-44052024-10-0114610.32479/irmm.17539Investigating the Main Factors Affecting Doing More Business with Existing Customers in Light of Customer Experience: An Empirical Study in the MallsBarween Al Kurdi0Aram Nawaiseh1Muhammad Alshurideh2Hind Al-Ahmed3Khalid Al-Sulaiti4Yaser Allozi5Haitham M. Alzoubi6Gouher Ahmed7Khaled Alshaketheep8Department of Marketing, School of Business, The University of Jordan, Amman, JordanDepartment of Accounting, School of Business, The University of Jordan, Amman, JordanDepartment of Marketing, School of Business, The University of Jordan, Amman, JordanFaculty of Education, Imam Mohammad Ibn Saud Islamic University (IMSIU), Saudi ArabiaDepartment of Marketing, Al Rayyan International University College Partnership with Derby University UK, QatarDepartment of Accounting, School of Business, The University of Jordan, Amman, JordanSchool of Business, Skyline University College, Sharjah, United Arab Emirates; & Applied Science Research Center, Applied Science Private University, Amman, JordanSchool of Business, Skyline University College, Sharjah, United Arab EmiratesDepartment of Marketing, Business School, The Hashemite University, Zarqa, Jordan The study analyzed the relationship between four independent latent factors (emotion, communication, attitude and satisfaction) in the dependent factor (rebuying) in the presence of a moderating variable (consumers’ experience) by using a structural equation model based on the partial least squares (PLS) method. The study has applied to retail trade customers in malls. The study collected the needed data through a survey designed for this purpose. The study collected data from 300 mall shoppers. The study employs SmartPLS to analyze the data collected. The study has found that each of the independent factors significantly and positively affects the rebuying decision (a positive relationship), with the exception of the emotions factor, which had a negative impact on the rebuying decision. Also, the modified variable had a positive role in the relationship between the independent factors and the dependent factor, with the exception of the emotions factor. The effect of the modified variable caused a decline in the intensity of the relationship between these two factors. https://mail.econjournals.com/index.php/irmm/article/view/17539Retail Trade, Malls Customers, Existing Customer, Rebuying, Emotion, Satisfaction, Communication, Attitude |
| spellingShingle | Barween Al Kurdi Aram Nawaiseh Muhammad Alshurideh Hind Al-Ahmed Khalid Al-Sulaiti Yaser Allozi Haitham M. Alzoubi Gouher Ahmed Khaled Alshaketheep Investigating the Main Factors Affecting Doing More Business with Existing Customers in Light of Customer Experience: An Empirical Study in the Malls International Review of Management and Marketing Retail Trade, Malls Customers, Existing Customer, Rebuying, Emotion, Satisfaction, Communication, Attitude |
| title | Investigating the Main Factors Affecting Doing More Business with Existing Customers in Light of Customer Experience: An Empirical Study in the Malls |
| title_full | Investigating the Main Factors Affecting Doing More Business with Existing Customers in Light of Customer Experience: An Empirical Study in the Malls |
| title_fullStr | Investigating the Main Factors Affecting Doing More Business with Existing Customers in Light of Customer Experience: An Empirical Study in the Malls |
| title_full_unstemmed | Investigating the Main Factors Affecting Doing More Business with Existing Customers in Light of Customer Experience: An Empirical Study in the Malls |
| title_short | Investigating the Main Factors Affecting Doing More Business with Existing Customers in Light of Customer Experience: An Empirical Study in the Malls |
| title_sort | investigating the main factors affecting doing more business with existing customers in light of customer experience an empirical study in the malls |
| topic | Retail Trade, Malls Customers, Existing Customer, Rebuying, Emotion, Satisfaction, Communication, Attitude |
| url | https://mail.econjournals.com/index.php/irmm/article/view/17539 |
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