The Effect of Viral Promotional Advergames on the Behavioral Reactions
Objective Viral promotional advergames combine a promotional game with an advergame in a viral marketing campaign, aiming to encourage customer word of mouth, so that customers become willing promoters of the related brand. When designing a viral promotional advergame, marketers focus on game scheme...
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| Main Author: | |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2024-09-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_97353_6c0085d11a3e25432be40a820222a4ce.pdf |
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