The M-Net Face of Africa competition
The M-Net Face of Africa competition was conceived as a platform for African models to showcase their talent to the international fashion world, and to present a positive image of contemporary Africa. Other goals of this competition were to comply with MNet's social responsibility in the great...
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| Format: | Article |
| Language: | English |
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University of Johannesburg
2022-10-01
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| Series: | Communicare |
| Subjects: | |
| Online Access: | https://journals.uj.ac.za/index.php/jcsa/article/view/1866 |
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| _version_ | 1832593792044105728 |
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| author | Ilse Niemann |
| author_facet | Ilse Niemann |
| author_sort | Ilse Niemann |
| collection | DOAJ |
| description |
The M-Net Face of Africa competition was conceived as a platform for African models to
showcase their talent to the international fashion world, and to present a positive
image of contemporary Africa. Other goals of this competition were to comply with MNet's social responsibility in the greater African community where the broadcasting
company functions, and to develop inter alia television broadcasting programmes for
M-Net's rapidly increasing audience across the African continent. The Excellence Study
(Dozier, Grunig & Grunig, 1995) formed the theoretical basis of the present study.
This study argues that public relations (PR) contributes to organisational effectiveness
by "using programmes to build relationships with the strategic constituencies of an
organisation" (Grunig, 1992:65).
The major theoretical concept in the present study was the public relations campaign
built around the M-Net Face of Africa competition, and the following three constructs
were identified for the purposes of the present study: the seven steps in the PR
campaign, the goals/objectives of the campaign and the evaluation thereof.
The research goal of the study was to evaluate the M-Net's Face of Africa public relations
campaign by means of a standard, internationally accepted evaluation model for public
relations programmes. It was established that M-Net has never formally and scientifically
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| format | Article |
| id | doaj-art-ab7d7b90629a44d196eebdfbd1d3a03f |
| institution | Kabale University |
| issn | 0259-0069 2957-7950 |
| language | English |
| publishDate | 2022-10-01 |
| publisher | University of Johannesburg |
| record_format | Article |
| series | Communicare |
| spelling | doaj-art-ab7d7b90629a44d196eebdfbd1d3a03f2025-01-20T08:49:06ZengUniversity of JohannesburgCommunicare0259-00692957-79502022-10-0120110.36615/jcsa.v20i1.1866The M-Net Face of Africa competitionIlse Niemann0https://orcid.org/0000-0002-1448-5286University of Johannesburg The M-Net Face of Africa competition was conceived as a platform for African models to showcase their talent to the international fashion world, and to present a positive image of contemporary Africa. Other goals of this competition were to comply with MNet's social responsibility in the greater African community where the broadcasting company functions, and to develop inter alia television broadcasting programmes for M-Net's rapidly increasing audience across the African continent. The Excellence Study (Dozier, Grunig & Grunig, 1995) formed the theoretical basis of the present study. This study argues that public relations (PR) contributes to organisational effectiveness by "using programmes to build relationships with the strategic constituencies of an organisation" (Grunig, 1992:65). The major theoretical concept in the present study was the public relations campaign built around the M-Net Face of Africa competition, and the following three constructs were identified for the purposes of the present study: the seven steps in the PR campaign, the goals/objectives of the campaign and the evaluation thereof. The research goal of the study was to evaluate the M-Net's Face of Africa public relations campaign by means of a standard, internationally accepted evaluation model for public relations programmes. It was established that M-Net has never formally and scientifically https://journals.uj.ac.za/index.php/jcsa/article/view/1866M-Net Face of Africa competitionAfrican modelsnternational fashion worldcontemporary Africasocial responsibilityinter alia |
| spellingShingle | Ilse Niemann The M-Net Face of Africa competition Communicare M-Net Face of Africa competition African models nternational fashion world contemporary Africa social responsibility inter alia |
| title | The M-Net Face of Africa competition |
| title_full | The M-Net Face of Africa competition |
| title_fullStr | The M-Net Face of Africa competition |
| title_full_unstemmed | The M-Net Face of Africa competition |
| title_short | The M-Net Face of Africa competition |
| title_sort | m net face of africa competition |
| topic | M-Net Face of Africa competition African models nternational fashion world contemporary Africa social responsibility inter alia |
| url | https://journals.uj.ac.za/index.php/jcsa/article/view/1866 |
| work_keys_str_mv | AT ilseniemann themnetfaceofafricacompetition AT ilseniemann mnetfaceofafricacompetition |