A Meta-Synthesis of the Integrated Model of Customer Value co-Destruction and Value co-Creation
Abstract Considering that the Internet and the advancement of technology have created very advanced infrastructures for the interaction between organizations and customers, and both value creation and value destruction are two inseparable components of the relationship between the customer and the o...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Sistan and Baluchestan
2024-12-01
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| Series: | پژوهشهای مدیریت عمومی |
| Subjects: | |
| Online Access: | https://jmr.usb.ac.ir/article_8744_f3453fd1d49c14aba9daa291a8f9a666.pdf |
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