A Meta-Synthesis of the Integrated Model of Customer Value co-Destruction and Value co-Creation

Abstract Considering that the Internet and the advancement of technology have created very advanced infrastructures for the interaction between organizations and customers, and both value creation and value destruction are two inseparable components of the relationship between the customer and the o...

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Bibliographic Details
Main Authors: Zohreh Dehdashti Shahrokh, Vahid Nasehifar, Mohammad Reza Karimi Alavijeh, Yazdan Rahmatabadi
Format: Article
Language:fas
Published: University of Sistan and Baluchestan 2024-12-01
Series:پژوهش‌های مدیریت عمومی
Subjects:
Online Access:https://jmr.usb.ac.ir/article_8744_f3453fd1d49c14aba9daa291a8f9a666.pdf
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