A Localized Model for Branding in the Iranian Dairy Industry
ObjectiveBranding is the process of creating a strong awareness of a product or service in the market using a logo, design, symbol, or slogan i.e. the elements used in advertising. Branding includes creating effective communication between a company and its customers. It has a positive and substanti...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2024-03-01
|
| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_97096_64f7d43560de9cd521ab39f88c21c6c6.pdf |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|