Green marketing strategies and customer satisfaction in rural accommodations: A configurational approach
Purpose: Rural tourism has become more popular in the tourism industry, as it offers unique and personalized experiences. During the COVID pandemic, many rural accommodations (RA) had more bookings. This shows the importance of finding out the factors that make good RA experiences. Methods: Cus...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
International Hellenic University
2024-12-01
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| Series: | Journal of Tourism, Heritage & Services Marketing |
| Subjects: | |
| Online Access: | https://zenodo.org/records/14525119/files/10-2-7.pdf?download=1 |
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