Red, rather than blue can promote fairness in decision-making
Abstract The present study investigated the effect of colors red and blue on fair behavior in two economic games. Study 1 showed that the color red (vs. blue) could lead to a higher (vs. lower) offer in the ultimatum game, and that this effect was mediated by the perceived competitiveness. Study 2 i...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Springer Nature
2025-01-01
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| Series: | Humanities & Social Sciences Communications |
| Online Access: | https://doi.org/10.1057/s41599-025-04407-9 |
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