Examining a new model of destination choice behavior: An empirical study from Vietnam
Purpose – The purpose of this study is to propose a new model, the M-TPB-D model, which combines the theory of planned behavior (TPB), the travel motivation theory, and the overall image of the destination. This model aims to provide a new perspective for understanding and predicting tourists’ vi...
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| Format: | Article |
| Language: | English |
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Faculty of tourism and hospitality management
2024-12-01
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| Series: | Tourism and Hospitality Management |
| Subjects: | |
| Online Access: | https://thm.fthm.hr/images/issues/vol30no4/4_Bui |
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