Study on the influence of Baijiu enterprise digital service strategy on enterprise performance
Using Baijiu companies as the research objects, a theoretical model with digital service strategy as the independent variable, organizational resilience as the mediating variable, and firm performance as the dependent variable based on competitive advantage theory and dynamic capability theory. Thro...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Editorial Department of China Brewing
2025-02-01
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| Series: | Zhongguo niangzao |
| Subjects: | |
| Online Access: | https://manu61.magtech.com.cn/zgnz/fileup/0254-5071/PDF/0254-5071-2025-44-2-281.pdf |
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| Summary: | Using Baijiu companies as the research objects, a theoretical model with digital service strategy as the independent variable, organizational resilience as the mediating variable, and firm performance as the dependent variable based on competitive advantage theory and dynamic capability theory. Through questionnaire survey and empirical research, the results showed that the digital service strategy of Baijiu companies had a positive impact on enterprise performance. Organizational resilience played a partial mediating role between digital service strategy and enterprise performance. Environmental uncertainty played a moderating role in the relationship between digital service strategy and enterprise performance. Advice that the Baijiu enterprises should strengthen the strategic transformation planning of digital service, enhance the resilience of enterprise organizations, and pay attention and flexibly reply to environmental uncertainties were suggested. |
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| ISSN: | 0254-5071 |